Because not everyone has a budget to design and build a site from scratch. This is the best way to launch a new site, and start building your presence online.
Rants, musings, and insights on everything related to web design, development, and creating a presence online for small to medium businesses.
The social web has fundamentally changed the culture behind how we communicate. Old paradigms of communicating with customers and users are crumbling, and new ones are emerging.

Sleek, professional performance, without the custom price. Creating a proper, professional looking home for your business on the web has never been more important. Modern web users are evolving, and businesses need to keep up with them. Let me help … Read More

What is your brand? Is it your logo? Your tag line? Your color schemes or designs? Your brand is the experience that people feel when people come in contact with your business. The best way to understand it, is to think of your business as person. … Learn More

A company's production pipeline is just as important as it's product and business model. When everything moves through the pipe smoothly and seamlessly, deadlines are met, budgets are kept, and morale goes through the roof. As companies grow and … Read More

November 26, 2011 By Gerardo 2 Comments
After Upgrading to Wordpress 3.2+ if you were using the Profile Pic plugin by Hannah Grey you're most likely experiencing that it's not working. I posted a solution in the Wordpress forums, but it looks like there is several threads, so I just decided to write a plugin for it. Profile Pic Fix Download the zip file, and upload it as a new plugin, then activate it. There's no configuration needed, it should just work. … Read More...

March 19, 2011 By Gerardo Leave a Comment
Where are you allocating your marketing Dollars? Are you paying and praying? Today's marketing and advertising world is noisier than it's ever been. So, are you just another voice at a raging party, or are you sitting around a table at a coffee shop having an intelligent conversation about your industry? I'm not a big fan of mass media, unless you can seriously afford it or it extends a conversation. GoDaddy is one of the best at extending the conversation. Almost every commercial that … Read More...

March 18, 2011 By Gerardo Leave a Comment
I know that title sounds contrary to what tons of people preach about social media. Heck, I've been known on 1 or 20 occasions to tell clients and anyone who'll listen, that Social Media can be one of the best customer management tools around. And it is. The social web, is by far the best listening station that has ever been created for new customer acquisition, client management, and customer relations, but is it the best primary channel for customer service? I think it should be part of your … Read More...

March 1, 2011 By Gerardo 1 Comment
This particular post has been a long time coming. After 2 years of consulting I've really think I nailed down the things that everyone needs to know when hiring a consultant. 1. Be specific about what you want The majority of problems that arise in the Client-Consultant relationship start here. The majority of problems that arise in the Client-Consultant relationship start here.The client needs to be specific about what they want. The more specific the better. This includes setting goals, … Read More...
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