This is probably my favorite scene in the Gladiator movie. The real lesson here is that when you have to, you should be punching way above your weight class. In other words, set your sights on someone in your space that’s winning, and go after them. It’s expected that they’ll fight back, and you’ll be […]

Are you throwing your marketing budget into a black hole?

Where are you allocating your marketing Dollars? Are you paying and praying? Today’s marketing and advertising world is noisier than it’s ever been. So, are you just another voice at a raging party, or are you sitting around a table at a coffee shop having an intelligent conversation about your industry? I’m not a big […]